Welcome to our Essential guide to marketing
Marketing is absolutely essential to any successful business but learning how to do it effectively (and within a budget) is a vital skill for any new business owner to learn.
Across eleven chapters you’ll find helpful guidance on every aspect of marketing for a start-up - from how to come up with a marketing strategy to making the most of digital advertising.
What is marketing?
about What is marketing? Read More
How to conduct market research
about How to conduct market research Read More
Create your brand
about Create your brand Read More
Marketing channels
about Marketing channels Read More
Create a marketing plan
about Create a marketing plan Read More
Setting up a website
about Setting up a website Read More
Social media marketing
about Social media marketing Read More
Email marketing
about Email marketing Read More
Digital advertising
about Digital advertising Read More
Sustainable marketing: how to avoid greenwashing
about Sustainable marketing: how to avoid greenwashing Read More
Jargon buster
about Jargon buster Read MoreOur other free guides
The essential guide to starting a business
If you’re in the early stages of your journey then you may be interested in this short guide we’ve created to help you through the process of starting up. It’s full of all the essential information you need to start a business in the UK, plus tips and advice for creating your core business documents.
Guide to business resilience - download
- Offering practical tips on how your business can respond to recession
- Making your business energy efficient
- Late payments and how to combat them
- Accessing finance as a response to the cost of living crisis
- Supply chain pressures and solutions
Making business finance work for you - download
- Designed to help businesses know what type of finance is right for them
- Discover the types of finance you can use to start a business
- Learn how finance can support your business growth
- Understand how to consolidate debt or purchase a major asset
- Read chapters on working capital, importing/exporting, R&D and more
PR toolkit - download
- Crafting effective press releases
- Working with journalists
- Engaging customers with social media
- Maximising your website
Social Media toolkit - download
- Choosing the right social media platforms for your business
- Creating a social media strategy
- Techniques you can use to save time and money
- Using social media advertising to build your business
- How to monitor competitors on social media
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