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Marketing
Marketing can make or break a new business so learning how to make the most of your marketing budget is vital.
In this section you can find guidance and information on everything from online advertising and PR, to enhancing your telesales and cold-calling technique.
Your introduction to marketing
Learning how to market your start-up effectively is vital to the success of your business.
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The importance of marketing for a start-up business
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Marketing on a shoestring
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7 top tips for marketing your start up business
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What is viral marketing?
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How to create a website for your business
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What is a USP and how can one benefit your business
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How to determine your target market
Read article about How to determine your target marketUnderstanding marketing channels
Understand how different marketing channels can help you reach different customers for your start-up.
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A guide on how to write a press release
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How to use affiliate marketing to help grow your business
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How to work with influencers on TikTok
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Email marketing tips for your start up
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How to create a website for your business
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Tele-marketing tips to get more customers
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Optimise your small business website to maximise traffic
Read article about Optimise your small business website to maximise trafficSocial media marketing
Social media marketing is a powerful tool for small businesses to increase brand awareness, engage with customers, and drive sales through strategic online interactions.
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How to make social media work for your small business
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What is the best way to use Facebook for a small business?
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Twitter marketing tips for a small business
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Instagram marketing tips for growing businesses
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YouTube video marketing tips
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How to use TikTok for business
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How to create a LinkedIn page for your business
Read article about How to create a LinkedIn page for your businessHow to brand your start up
Branding for a start-up is vital for creating a unique identity, building customer loyalty, and differentiating the company in a competitive market.
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Creating a brand: a step-by-step guide
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Choosing a brand name for your company
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Four affordable branding tools and techniques to help your business stand out
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The golden checklist for how to brand your business
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