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Success stories

We've already helped tens of thousands of individuals to start and grow their business. Learn how with our library of success stories.

We've already helped tens of thousands of individuals to start and grow their business. Read on for the full story on some of our most inspiring loan recipients: why they became their own boss, the challenges they faced and overcame along the way and how a Start Up Loan helped them to achieve their dreams.

 

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Start Up Loans

Dryad

Matt, a triathlete, outdoors-enthusiast, and Joby, a designer with a passion for running, took out a loan of £25,000 in April 2021 to launch Dryad, an outdoor sportswear company for women based in Wales.

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Aberffraw Biscuits

James Shepherd started his business, Aberffraw Biscuits, with the help of a £5,000 Start Up Loan.

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Mama Claudia

In 2018, Claudia took out a loan of £3,300 to launch Mama Claudia, a carefully selected range of baby and children’s products for stress-free parenting.

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Pastéis Lisboa

In April 2022, Emma and Sebastian took out a loan of £20,000 each to set up Pastéis Lisboa, Scotland’s first specialist Pastel de Nata bakery, in the heart of Glasgow’s buzzing West End.

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Toddle Born Wild

Hannah Saunders took out a £14,700 loan in 2020 to launch Toddle Born Wild, a natural vegan children skincare brand.

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Amandla Ubuntu

Having previously held a position as a C-Level Executive in an education charity, and a handful of global leadership positions at big corporates such as Amazon and Marriott, Victoria realised she needed to do something more fulfilling

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Lady Survivors

Melanie Luxton Brookes took out a £15,000 loan in September 2020 to launch her affordable range of swimwear brand Lady Survivors specifically designed for women with mastectomies.

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Urbee

Cherisse Brown took out a £10,000 loan to launch Urbee, an e-shop aiming to raise awareness about the importance of bees and other pollinating insects and the need for their conservation.

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Icarus Originals

Alan Lock and business partner John Mercer took out a loan of £15,000 in February 2020 to support the growth of Icarus Originals, a company founded on the premise of giving decommissioned aircraft a new life by turning them into bespoke, handmade jewellery and accessories – making memories out of icons.

Start Up Loans

Pip & Henry

Jeroo Doodmal secured a £15,000 loan in December 2021 to launch her sustainable Children’s footwear brand Pip & Henry, having noticed a gap in the market for sustainable, organic, and fair-trade children’s footwear options.

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Booheads

Ben Caspary launched Booheads in November 2020. His company makes sustainably made and biodegradable bamboo toothbrush heads for consumers seeking an alternative to the disposable plastic versions that end up in landfills.

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Big Hair + Beauty

Melissa Sinclair took out a Start Up Loan to open Big Hair + Beauty, a natural haircare brand for afro and curly hair.

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House of Curls

Start Up Loans recipient Clare Pledger, from Cardiff-based firm, House of Curls, an e-tailer specialising in curly and natural hair products, who received a £20,000 Start Up Loan via Business in Focus said: “I discovered the incredibly passionate curly hair community...

Start Up Loans

Ellison Gray Bridal

Caroline took out a Start Up Loan in May 2020 to realise her dream of opening a luxury bridal boutique. Ellison Gray Bridal was born after Caroline took the decision to leave her well-paid job in communications and engagement after becoming disillusioned with corporate life.

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Peregrine and Cheshire Quality

With a background in the Navy, Sam Jeffs – along with partner John-Paul “JP” Jeffs – launched two businesses in rapid succession – and both soared during lockdown, despite being very different ventures.

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Love & Love

Love & Love is a recipient of the Start Up Loans programme. Founded by Manuela Montenegro Moreira Baraad and based in Leeds, it received a loan of £15,000 in January 2020. The company manufactures and sells unique, high-quality, vegan handbags. Its products are aimed at females looking for style, sustainability and empowerment when shopping for cruelty-free fashion.

Start Up Loans

Maldon Books

Olivia Rosenthal, 28, from Maldon in Essex took out a loan of £25,000 in December 2019 to launch Maldon Books – an independent bookshop for adults and children. She now offers a delivery service so people outside of Maldon can order books, and she’s launched a pop-up hut in the local park.