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H.E.R Bodywear

Success Story 13 September 2024

Region/Nation East Midlands
Sector Wholesale and Retail Trade
Programme Start Up Loans

Alexandra Perry, founder of H.E.R Bodywear, who designs and sells bodywear for women who have undergone surgery for breast cancer or cosmetic breast surgery.

H.E.R. Bodywear, took out a loan of £14,500 in 2023 via First Enterprise – Enterprise Loans to start the business, start the production process and market the products after completion. The post-surgery bras are medically approved and designed to enhance women's confidence by offering modern, bold, and fearless bodywear for all women's bodies.

Business owner in front of her laptop with product range in background

Alexandra is a two-time breast cancer survivor who found it difficult to find attractive post-surgery bras after her operations - through this, Alexandra identified a significant gap in the UK market for bras specifically designed for post-surgery or mastectomy patients.

Since I founded my company I have received tremendous support and have been able to share my story across multiple platforms. To be chosen as the Ambassador for the East Midlands as an example as a success from the Start Up Loans programme is flattering and further extension for that support I have received - I am excited to see what’s next for my business. Alexandra Perry Founder, H.E.R Bodywear,

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