Success Story
Region/Nation | East Midlands |
---|---|
Sector | Wholesale and Retail Trade |
Programme | Start Up Loans |
Partner |
Alexandra Perry, founder of H.E.R Bodywear, who designs and sells bodywear for women who have undergone surgery for breast cancer or cosmetic breast surgery.
H.E.R. Bodywear, took out a loan of £14,500 in 2023 via First Enterprise – Enterprise Loans to start the business, start the production process and market the products after completion. The post-surgery bras are medically approved and designed to enhance women's confidence by offering modern, bold, and fearless bodywear for all women's bodies.
Alexandra is a two-time breast cancer survivor who found it difficult to find attractive post-surgery bras after her operations - through this, Alexandra identified a significant gap in the UK market for bras specifically designed for post-surgery or mastectomy patients.
Since I founded my company I have received tremendous support and have been able to share my story across multiple platforms. To be chosen as the Ambassador for the East Midlands as an example as a success from the Start Up Loans programme is flattering and further extension for that support I have received - I am excited to see what’s next for my business. - Alexandra Perry Founder, H.E.R Bodywear,
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