Frazer’s Coffee Roasters

Success Story 26 November 2024

Frazer’s Coffee Roasters, based in Sheffield, secured a £20,000 Start Up Loan via Business Support Partner Virgin StartUp.

Region/Nation South West
Sector Agriculture, Forestry and Fishing
Programme Start Up Loans
Partner
coffee farmers standing a plot of field

Founder, Frazer Habershon, was originally training to be a plumber before becoming a gas engineer. As he was finishing his qualifications, he had a severe car accident where he was knocked off his push bike. He suffered damage to his brain and long-term health, as well as suffering from neurological complications.

As he couldn’t go back to a full-time job, Frazer ended up in the hospitality industry and worked his way up. Coffee was never on the menu for Frazer – he loved drinking it at home, but never saw it as a career path. However, he noticed there was nothing locally that offered coffee that was ethically sourced throughout its supply chain, which is something he cares deeply about.

Frazer decided he wanted to fill this gap in the market. He investigated buying his own equipment, including a roaster, which would have cost around £30k-£40k, so he decided to use his pre-existing skills and make his own out of an old BBQ.

After roasting coffee for a couple of years, his two little girls wanted him to open a coffee shop like in the film “The Princess and the Frog”. He has since opened a shop on Arundel Street in the heart of Sheffield, where customers can visit the 50-seater coffee shop and watch their coffee being roasted in front of their very eyes.

Since opening his shop, the business has gone from strength to strength. Frazer has acquired a second roaster, which has allowed him to grow the business further and supply more venues and high street retailers, alongside SMEs.

Frazer Habershon, Founder of Frazer’s Coffee Roasters, said:

After suffering a life changing accident, I ended up kind of falling into the world of coffee and roasting. It was never something I saw myself doing, but now I’m embedded in this life, I wouldn’t change it for the world. With the support of the Start Up Loan, programme and Virgin Startup, the business has been able to scale, moving premises multiple times to meet ever increasing demand. We continue to see interest in our coffee, which is ethically sourced from around the world, and our list of businesses we supply to seems to keep growing! I couldn’t have done it without the Start Up Loan.

Stephen Waud, Business Enterprise Fund CEO added:

Reaching the £100 million funding milestone in the Yorkshire and Humber region is a significant testament to the exceptional success of the Start Up Loans programme, which we have been a part of since its days as a pilot programme.

This achievement showcases what can be accomplished when individuals with ideas and aspirations are provided with the necessary finance and support. BEF is proud to be part of this journey, partnering with the Start Up Loans programme to empower entrepreneurs. Together, we're not just funding businesses, we're fostering innovation, creating opportunities, and strengthening communities, contributing to a more vibrant economic future for the region. We are excited about the continued success of the programme and the part we play in that.

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