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Setting up a website
A website is a vital tool for your business. Websites can be cheap to create and for customers your business is just a click away via a search engine result or a link from another webpage. Include your website address in all of your marketing collateral – from business cards to branded vans – and […]
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Create a marketing plan
Plan your marketing strategy before launching to get the maximum impact from your advertising. A well-written marketing plan is essential for every business. It provides a clear direction for all your marketing activity and outlines your main objectives and how you will achieve them. A marketing […]
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Marketing channels
Lots of new businesses struggle to market effectively, especially when operating on a shoestring budget while their competitors spend thousands of pounds on individual channels. That’s why understanding which marketing channels your customers use, and how to get the most value out of them, is vital […]
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Create your brand
Define your brand, business goals, and company mission. Customers rarely buy products. Instead, they buy into and from brands that they feel positive about. Whether a brand inspires trust, trendiness, or innovation, people buy from brands they believe in. This is doubly true for new businesses. […]
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How to conduct market research
Market research is vital for any start up as it helps you understand what your customers want. Before you launch, you need to understand the market, your potential customers, and whether there’s a demand for your products or services. If that demand isn’t there, your business is unlikely to be […]
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What is marketing?
Marketing is any activity that involves developing, promoting, and selling your products and services . It covers advertising, promotions, customer service, and public relations. Marketing is essential to the success of any new business. You may have ground-breaking products or innovative […]
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Essential guide to marketing
Welcome to our Essential guide to marketing Marketing is absolutely essential to any successful business but learning how to do it effectively (and within a budget) is a vital skill for any new business owner to learn. Across eleven chapters you’ll find helpful guidance on every aspect of marketing […]
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Owners of zero waste and refill shop on why we must reset our thinking on how we shop ahead of COP29
Press release
Owners of zero waste and refill shop on why we must reset our thinking on how we shop ahead of COP29 Press release 07 November 2024 The owners of a zero waste and refill shop have spoken about the chaos of completing their first year in business and said they wouldn’t swap it for the world. In one […]
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Rosa's Romanian bakery helping UK progress to Net Zero
Press release
Rosa's Romanian bakery helping UK progress to Net Zero Press release 07 November 2024 Ahead of COP 29 next week, Rosa’s Bakery in Neath provides an excellent example of how small businesses can help to progress the UK’s journey towards Net Zero. Rosa’s Bakery, a family-run bakery specializing in […]
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Start Up Loans-funded solar business helping to drive forward progress on UK Net Zero
Press release
Start Up Loans-funded solar business helping to drive forward progress on UK Net Zero Press release 07 November 2024 Ahead of COP 29 next week, London-based Two Blues Solar is one of the small businesses helping to drive progress in the UK’s journey to Net Zero. Small businesses are crucial in the […]