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Chapter twelve: Jargon buster
[…] Below you’ll find explanations of some of the financial and business terms used in this guide: Balance sheet – A statement that outlines a business’s assets, liabilities, and shareholder’s equity at a specific […] government scheme that provides tax relief to investors backing small businesses. Value Added Tax (VAT) – A tax applied to the sale of most […]
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Social media marketing
[…] It's possible to promote your business for free by making the most of social media to connect with […] turn existing customers into brand advocates eager to recommend your business to others. Set your social media strategy Before jumping in, […] and getting feedback and likes. Learn more about using Facebook for business . X (formerly Twitter) X is good for handling customer […]
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How to determine your target market - Cloned
Knowledge
[…] target market allows you to be more effective when marketing your business. Why define your target market Without a target market, all […] a start up could define its target market as a subset, such as busy office workers who leave their pet at home all day. The dog […] business might then decide to market a dog creche service to local businesses to attract office workers. The target market is a specific […]
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How start-ups are bouncing back in 2022
Knowledge
[…] Covid pandemic and government lockdowns allowed some to make their business dreams a reality and earn some extra income, it hasn’t been […] South Yorkshire-based firm D&K Accounting didn’t see a dip in business during the pandemic, it still faced challenges. With the […] effectively while juggling an increased workload. “We found that many businesses just weren’t getting the support they wanted from their […]
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The pros and cons of raising your prices
Knowledge
[…] pricing products and services at an appropriate level can help your business grow. Charging too much for your goods and services may […] price their equivalent offerings, how much profit margin your business needs to make, and how much customers are willing to pay. […] UK law. Read our guide to nine different pricing strategies for small businesses . Pros of increasing prices Increase profit By increasing the […]
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Are coworking spaces right for your start up?
Knowledge
[…] desk or private office. Many coworking spaces can accommodate business sizes from solo freelancers to teams of 40 people. Memberships […] a long lease, which means you’re not tied into a costly lease if your business isn’t performing as well as you’d hoped. Collaboration – […] offices offer the chance to meet and talk to like-minded small business owners. You may be working alongside other start ups, so you […]
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How to prioritise your workload at your Start-up.
Knowledge
[…] tasks that are essential to complete while sidestepping distracting busy work that drains your time and energy. Starting a new business is hard work. Juggling different tasks can mean long hours, […] under with excessive work commitments can put your health - and your business - at risk . Rather than working harder, it's better to work […]
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How to secure your website with SSL
Knowledge
[…] to secure your website with SSL Build customer trust and ensure your business is compliant with GDPR by securing your business website with an SSL certificate Protecting customer data has become a top priority for online businesses. If your business has a website that handles customer data - […]
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How to sell on Amazon Marketplace
Knowledge
[…] to sell on Amazon Marketplace Over 70,000 people in the UK run small businesses using Amazon Marketplace. Here's our step-by-step guide to […] same products as Amazon itself does. It's a low-risk way to grow your business. You can try selling on Amazon Marketplace for free without […] website. Looking for funding to start your Amazon Marketplace business? Get start up funding of up to £25,000 with a Start Up Loan […]
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The Importance of Networking
Knowledge
[…] you know but who you DON'T know that can be the difference between business success and failure. There are few, if any, more effective […] tactics than networking to accelerate and sustain growth for businesses, no matter what shape or size they may be. Networking is part of an experienced business owners daily activities, probably carried out each day of every […]