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Juggling your current job and a start-up
Knowledge
[…] job and a start-up Many may find their passion for starting their own business while still working a full-time job, but how can you turn that […] making the move from being employed full-time to running your own business may be your ultimate dream, balancing the needs of your […] The benefits and challenges of working full-time while building a business If you are looking to start your entrepreneurial journey but […]
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Why veterans can make good entrepreneurs
Knowledge
[…] in the military might be the ideal preparation for starting your own business, allowing you to draw on your experience, skills, and connections to launch a business once you’ve left the service for civilian life. Your enlistment […] an entrepreneur. According to research from the Federation of Small Businesses , around 340,000 companies in the UK are run by ex-military […]
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How to set realistic expectations as a start-up
Knowledge
[…] How to set realistic expectations as a start-up Starting a business and worried about success? Read our guide to setting realistic expectations to grow your business and maintain your wellbeing. Starting and growing a business can be hugely rewarding, both personally and financially, if […]
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How to spot a gap in the market
Knowledge
[…] start-up success. Read our guide on how to recognise where your new business will fit into the current marketplace. Spotting a gap in the market and rapidly launching a business to exploit it can put your start-up on the path to success. […] is tricky. It involves spotting customer needs which those existing businesses are not meeting. While that may seem a daunting challenge, […]
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Rebranding – why rebrand your start-up and how do you do it?
Knowledge
[…] it? Rebranding may seem a little unnecessary, but it can offer your business a new lease of life, allowing you to explore new markets and […] of your company and change how your target customers perceive your business – it’s much more than just designing a new logo or changing your company colours. Rebranding can be common in business, so it shouldn’t be viewed as a sign of failure. A brand […]
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How to turn your start-up into a valuable brand
Knowledge
[…] into a valuable brand Find out why it can pay to think big as a business owner, nurturing your business so it can become a successful, recognisable brand. Starting a […] professionals claim brand awareness is an important goal for businesses. Brand values matter and tell potential customers a lot about […]
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How to win customers – 10 things you can do today
Knowledge
[…] How to win customers – 10 things you can do today What can your business do if it wants to attract new customers but lacks the budget to dedicate to marketing and promotion? Find out here. For new business owners, winning customers is a priority. Yet spending lots of […] small budget and some platforms offer free advertising credits to new businesses. Read our guide on how to make social media work for your […]
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Creating a brand: a step-by-step guide
Knowledge
[…] Creating a brand: a step-by-step guide Creating a brand for your business is an essential component to business growth. Successful brands attract and create an emotional connection with customers, leading to repeat business. Best of all, brand advocates will spread the word about your […]
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Customer retention strategies
Knowledge
[…] customers is easier and cheaper than winning new ones. For new businesses with tight marketing budgets, it's doubly important to focus […] and transform customers into advocates who will recommend a business to others. On the other side, it is surprisingly easy to lose […] or services - meaning that less money is needed to promote your business to them compared to new customers. Research has also found that […]
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How to become a wedding planner
Knowledge
[…] How to become a wedding planner Weddings are big business. In fact, the UK wedding industry is worth an eye-watering £10 […] and manage their wedding. So if you're considering setting up a business as a wedding planner, here's everything you need to know... Why […] a wedding planning business could be a good idea Today's bride is too busy to pull off the perfect wedding on her own. Friends and family […]