#A

          ,BRITI%
       ,BUSI;S ,BANK
      ,/>T ,UP ,LOANS
       ,SOCIAL ,M$IA
          ,TOOLKIT
        "33333333333
  />TUPLOANS4CO4UK
        "33333333333
           ,3T5TS
,:AT IS SOCIAL M$IA8 -- #B
  ,:Y USE SOCIAL M$IA8  #D
  ,:AT C Y D ON SOCIAL
  M$IA8 --------------- #E
,DEVELOP+ A SOCIAL M$IA
  /RATEGY ------------- #I
  ,/EPS = CR1T+ A
  SOCIAL M$IA /RATEGY   #AJ
,SOCIAL M$IA PLAT=MS -- #AE
,ORGANIC 3T5T CR1;N --- #BB
  ,"U/& ! PLAT=MS ----- #BB
  ,PROVIDE VALUE ------ #BC
  ,PROMOTE YR PRODUCTS
  OR S]VICES ---------- #BE
  ,US]-G5]AT$ 3T5T ---- #BE
,SOCIAL M$IA 9FLU;ERS   #BF
#D      SOCIAL M$IA       #B
,SOCIAL M$IA ADV]TIS+   #BI
  ,TYPES ( SOCIAL M$IA
  ADV]TIS+ ------------ #CB
  ,USE;L L9KS = SOCIAL
  M$IA ADV]TIS+ ------- #CD
,FREE SOCIAL M$IA TOOLS #CE
  ,SOCIAL M$IA MANAGE;T #CE
  ,SOCIAL M$IA
  ANALYTICS ----------- #CF
  ,DESIGN & IMAGES ---- #CG
  ,VIDEO $IT+ --------- #CH
,>TIFICIAL 9TELLIG;E
  "<,,AI"> TOOLS &
  SOCIAL M$IA --------- #CI
,COMMUN;Y MANAGE;T ---- #DB
  ,5GAGE ) YR COMMUN;Y  #DC
  ,CU/OM] S]VICE ------ #DD
,A3ESSIBLE SOCIAL M$IA  #DG
,J>GON BU/] ----------- #EJ
        "33333333333
            "3#D
       ,:AT IS SOCIAL
           M$IA8
  ,LOOK+ TO BOO/ YR BUSI;S1
L[] M>KET+ CO/S1 & 9CR1SE
SALES8 ,GET TO GRIPS )
#D      SOCIAL M$IA       #C
SOCIAL M$IA ) ? H&Y GUIDE
TAILOR$ TO SMALL BUSI;SES4
  ,SOCIAL M$IA HAS 2COME A
GAME *ANG] 9 H[ BUSI;SES
3NECT ) CU/OM]S4 ,:E!R PO/+
SPECIAL D1LS OR TRACK+
CU/OM] FE$BACK1 SOCIAL M$IA
IS A P[];L WAY TO PROMOTE YR
BUSI;S & /AY 3NECT$ ) YR
CU/OM]S4
  ,SOCIAL M$IA PLAT=MS >E
FREE-TO-USE NET"WS T UNITE
9DIVIDUALS1 BUSI;SES1 &
ORGANISA;NS ONL9E4 ,BIG-"N
SOCIAL M$IA PLAT=MS S* Z
,FACEBOOK1 ,TWITT]1
,9/AGRAM1 & ,L9K$,9 BOA/
BILLIONS ( US]S1 ALL[+ P TO
%>E IMAGES1 JO9 GR\PS1 PLAY
GAMES1 & *AT ONL9E4 ,"S
PLAT=MS1 S* Z ,TWITT] ,- N[
REBR&$ Z ;,X ,- >E ALL AB QK
UPDATES & OP9IONS1 :ILE
O!RS1 S* Z ,FACEBOOK1 DELVE
DEEP]1 LETT+ P %>E 9T]E/S &
EV5TS4
#D      SOCIAL M$IA       #D
       ,:Y USE SOCIAL
           M$IA8
  ,BUSI;SES USE SOCIAL M$IA
TO 3NECT ) _! CU/OM]S1 (F]+
!M D1LS1 AL]T+ !M TO SPECIAL
(F]S1 OR SIMPLY BUILD+ BR&
AW>E;S4
  ,X C 2 A *1P & E6ECTIVE
WAY TO *AT DIRECTLY )
CU/OM]S & PROVIDE CU/OM]
S]VICE TOO1 & Y C RESPOND F
YR COMPUT] OR MOBILE DEVICE1
S* Z A SM>TPH"O4
  ,SOCIAL M$IA IS N[ "P (
BILLIONS ( P'S "EY"D LIVES4
,Z ( ,JULY #BJBC1 AN E/IMAT$
#D4HH BILLION 9DIVIDUALS USE
SOCIAL M$IA ,- #FJ4F.0 ( !
_W'S POPULA;N4 HTTPS3_/_/"
WWW4/ATI/A4COM_//ATI/ICS_/"
#EJGDJE_/UK-ACTIVE-SOCIAL-"
M$IA-&-MOBILE-SOCIAL-M$IA-"
US]S_/4 ,9 ! ,,UK1 !
PROPOR;N IS EV5 GRT]1 ) DATA
F ,SEPTEMB] #BJBC %[+ #EG4A
MILLION ACTIVE SOCIAL M$IA
#E      SOCIAL M$IA       #E
US]S1 #HD4D.0 ( ! TOTAL
POPULA;N4 ,! TOTAL NUMB] (
SOCIAL M$IA US]S IS =ECA/ TO
RISE TO #FE4F MILLION 9 !
,,UK BY #BJBH4 HTTPS3_/_/"
WWW4/ATI/A4COM_//ATI/ICS_/"
#EFGCDJ_/PREDICTED-NUMB]-(-"
SOCIAL-NET"W-US]S-9-!-"
UNIT$-K+DOM-UK_/
  ,:5 US$ E6ECTIVELY1 SOCIAL
M$IA C BOL/] CU/OM] LOYALTY
& HELP Y F9D CU/OM]S M
LIKELY TO BUY F YR BUSI;S4
            "3#E
       ,:AT C Y D ON
        SOCIAL M$IA8
  ,_M SMALL BUSI;S [N]S
2LIEVE !Y DON'T H ! "T OR
RES\RCES TO KEEP UP ) ! FA/-
PAC$ _W ( SOCIAL NET"WS4
  ,H["E1 ? GUIDE IS DESIGN$
TO HELP Y "U/& H[ TO USE
SOCIAL M$IA1 :AT PLAT=MS MAY
2 BE/ = YR BUSI;S1 & H[ TO
CR1TE SU3ESS;L PO/S
E6ECTIVELY & *1PLY4
#E      SOCIAL M$IA       #F
  ,WE H AL HI<LI<T$ FREE
TOOLS T MAY HELP GET Y />T$4
  ,S1 :AT C A SMALL BUSI;S D
) SOCIAL M$IA8 ,EV5 IF Y
DON'T H A PROMO;NAL BUDGET1
"S QK ACTIVITIES C HELP GET
! ^W \ AB YR BUSI;S4
    ^1,RUN ^1PROMO;NS ,-
,USE TACTICS S* Z FLA% SALES
OR 4C.T CODES TO 5C\RAGE
POT5TIAL CU/OM]S TO BUY4
    ^1,HOLD ^1COMPETI;NS ,-
,USE COMPETI;NS TO 5C\RAGE P
TO FOLL[ OR L YR SOCIAL M$IA
*ANNEL4 ,SMALL PRIZE DRAWS =
P :O SIGN UP M1N ANY?+ Y PO/
W APPE> 9 _! NEWSFE$ & 2 SE5
BY _! FRS4
    ^7,S5D S]VICE UPDATES^'
,- ,LET YR CU/OM]S "K :5 NEW
ITEMS >E 9 /OCK OR IF Y'RE
AVAILABLE = A JOB4
    ^1,*AT ^1DIRECTLY ,-
,RESPOND TO CU/OM] PO/S &
"QS & REMEMB] TO COM;T ON
PO/S BY O!RS1 ESPECIALLY IF
#F      SOCIAL M$IA       #G
!Y'RE 9FLU5TIAL P :O MI<T 2
ABLE TO SWAY POT5TIAL
CU/OM]S4
    ^7,%>E CU/OM] 3T5T^' ,-
,5C\RAGE YR CU/OM]S TO %>E
_! /ORIES1 PRODUCT PHOTOS1
REVIEWS1 & ?"\S4 ,REW>D !
BE/ CU/OM] PO/S TO BUILD
LOYALTY & SPR1D ! ^W4
  ^1#FJ4F.0 ( ! _W'S
POPULA;N USE SOCIAL M$IA
  ^1#HD4D.0 ( ! ,,UK'S
POPULA;N USE SOCIAL M$IA 9
,SEPTEMB] #BJBC
  ^1#CE.0 ( ! ,,UK'S
POPULA;N CD 2 ACTIVELY
PUR*AS+ VIA SOCIAL M$IA BY
#BJCJ4
            "3#F

,ADVANTAGES ( SOCIAL M$IA3
    ^1,CO/-E6ECTIVE ,- ,*1P
TO SET UP & USE1 SOCIAL M$IA
C L[] M>KET+ CO/S & 9CR1SE
SALES4
    ^1,9CR1SES ^1TRA6IC ,-
#F      SOCIAL M$IA       #H
,SOCIAL M$IA C BR+ M
VISITORS TO YR WEBSITE &
HELP IMPROVE YR SE>* 5G9E
RANK+4
    ^1,EXP& ^1R1* ,- ,X C
HELP Y R1* ! "R CU/OM]S
_WWIDE & 3NECT Y TO O!R
BUSI;SES & BR&S4
    ^7,PROVIDES CU/OM]
FE$BACK^' ,- ,SOCIAL M$IA IS
AN EASY WAY = CU/OM]S TO GET
9 T\* & %>E _! OP9IONS4 ,Y C
ASK !M :AT !Y ?9K ( YR
PRODUCTS ,- A *1P WAY TO
3DUCT CU/OM] RESE>*4

,4ADVANTAGES ( SOCIAL M$IA3
    ^1,"T-3SUM+ ,- ,AL? X C
2 *1P TO RUN1 PO/+ 3T5T &
RESPOND+ TO CU/OM] COM;TS C
TAKE "T4 ,Y MAY NE$ TO 5GAGE
& ACTIVELY PO/ 3/ANTLY TO
GR[ YR SOCIAL M$IA TRA6IC4
    ^1,PUBLIC ^1PO/S ,-
,PO/S ON SOCIAL M$IA C 2
VISIBLE TO "EY"O1 : M1NS
#G        /RATEGY         #I
"EY"O C SEE ANY CU/OM]
COMPLA9TS1 S X'S IMPORTANT
TO RESPOND QKLY &
POSITIVELY4
    ^1,L;G-T]M ^1EF=T ,-
,BUILD+ A SU3ESS;L SOCIAL
M$IA M>KET+ *ANNEL TAKES "T1
& X MI<T 2 MON?S 2F Y />T TO
SEE ANY R1L RESULTS OR
RETURN ON 9VE/;T4 ,A L>GE
NUMB] ( CU/OM]S FOLL[+ YR
SOCIAL M$IA PR(ILE R>ELY
HAPP5S OV]NI<T4
    ^1,SECUR;Y ^1RISKS ,-
,SOCIAL M$IA A3.TS C 2
HACK$1 ) FAKE & DAMAG+ PO/S
MADE TO YR CU/OM]S T LOOK L
!Y'RE F YR BUSI;S4
        "33333333333
            "3#G
     ,DEVELOP+ A SOCIAL
        M$IA /RATEGY
  ,GET X "R1 & SOCIAL M$IA C
GRTLY B5EFIT YR />T-UP4 ,Y C
USE X TO BUILD A /R;G
COMMUN;Y >.D YR BR&1 DRIVE
#H        /RATEGY        #AJ
TRA6IC TO YR WEBSITE1 BOO/
BR& AW>E;S1 & G5]ATE SALES4
  ,! KEY TO SOCIAL M$IA
SU3ESS IS TO H A /RATEGY4 ,R
?AN R&OMLY PO/+ ON PLAT=MS1
Y %D TAKE ! "T TO "W \ :AT Y
WANT TO A*IEVE1 :AT TYPE (
3T5T Y WANT TO CR1TE1 & :
SOCIAL M$IA PLAT=MS W "W BE/
= YR BR&4
            "3#H
      ,/EPS = CR1T+ A
        SOCIAL M$IA
          /RATEGY
#A4 ,SET GOALS4
  ,! F/ ?+ TO 3SID] IS :Y Y
>E US+ SOCIAL M$IA4
  ,? C HELP DICTATE !
PLAT=MS Y USE & ! TYPE (
3T5T Y PO/4 ,YR OBJECTIVES
CD 2 BUILD+ BR& AW>E;S1 GR[+
YR SOCIAL M$IA FOLL[+1
BUILD+ 3NEC;NS ) POT5TIAL
"PN]S1 F9D+ NEW EMPLOYEES1
OR G5]AT+ SALES4
  ,ONCE Y'VE DECID$ ON YR
#H        /RATEGY        #AA
GOALS1 X'S A GD IDEA TO SET
T>GETS = ! RESULTS Y WANT TO
A*IEVE4 ,GIVE YRF KEY P]=M.E
9DICATORS ) ! RESULTS T Y
EXPECT TO A*IEVE4
  ,LE>N M AB SETT+ BUSI;S
AIMS & OBJECTIVES4
HTTPS3_/_/WWW4/>TUPLOANS4
CO4UK_/BUSI;S-GUID.E_/SETT+-
BUSI;S-AIMS-OBJECTIVES

#B4 ,"U/& YR AUDI;E4
  ,"K+ YR AUDI;E IS CRUCIAL
= MAK+ A SU3ESS ( SOCIAL
M$IA4
  ,3SID] US+ M>KET RESE>*1
POLLS1 SURVEYS1 & FOCUS
GR\PS TO "U/& :O YR T>GET
CU/OM]S >E & :AT !Y >E LOOK+
= F A BUSI;S L YRS4
HTTPS3_/_/WWW4/>TUPLOANS4"
CO4UK_/BUSI;S-GUID.E_/:AT-"
IS-M>KET-RESE>*_/4 ,Y MAY
ALR "K ? IF Y H A BUSI;S
PLAN4 HTTPS3_/_/WWW4"
/>TUPLOANS4CO4UK_/BUSI;S-"
#I        /RATEGY        #AB
PLAN-TEMPLATE-D[NLOAD_/
  ,X'S A GD IDEA TO 2 CLE>
AB : SOCIAL M$IA PLAT=MS YR
T>GET CU/OM]S USE1 Z "! MAY
2 LL PO9T 9 YR BUSI;S 2+ ON
A PLAT=M T ISN'T RELEVANT4
  ,WAYS TO F9D ? \ 9CLUDE3
    SETT+ UP A FOCUS GR\P &
ASK+ !M "QS
    HAV+ X Z A "Q 9 FE$BACK
SURVEYS
    LOOK+ AT ! FOLL[]S ( YR
COMPETITORS
    SE>*+ SOCIAL M$IA
PLAT=MS = RELEVANT HA%TAGS &
T]MS RELAT$ TO YR BUSI;S4
            "3#I

#C4 ,*OOSE YR PLAT=MS4
  ,) S _M SOCIAL M$IA
PLAT=MS1 X C 2 TRICKY TO "K
: "OS TO USE4 ,X'S COMMON =
/>T-UPS TO REGI/] ) S"EAL
SIMPLY 2C !Y FEEL !Y NE$ A
WIDE PRES;E4
  ,? ISN'T NECESS>ILY ! BE/
#I        /RATEGY        #AC
/RATEGY ?\<1 Z Y NE$ TO MAKE
SURE Y >E FOCUS+ ON !
PLAT=MS T YR T>GET CU/OM]S
USE4
  ,/>T-UPS (T5 H TI<T
BUDGETS & LIMIT$ RES\RCES1 S
Y DON'T WANT TO SPR1D YRF
TOO ?9LY4 ,X MI<T 2 BE/ TO
USE "O OR TWO PLAT=MS WELL1
R ?AN US+ S"EAL B N HAV+ !
"T TO 5GAGE ) YR FOLL[]S
PROP]LY4
  ,SEE ! 8SOCIAL M$IA
PLAT=MS0 SEC;N = M DETAILS
ON ! L>G] PLAT=MS & ! TYPES
( BUSI;SES & 3T5T !Y >E MO/
SUIT$ =4

#D4 ,PLAN YR 3T5T4
  ,BY PLANN+ YR 3T5T1 Y MAY
2 ABLE TO MAKE ! MO/ (
SOCIAL M$IA4
  ,:ILE 2+ REACTIVE &
RESPOND+ TO TR5D+ TOPICS &
TOPICAL EV5TS IS IMPORTANT1
S*$UL+ PO/S 9 ADV.E C HELP Y
#I        /RATEGY        #AD
/AY FOCUS$ ON YR OV]ALL
OBJECTIVES4
  ,?9K AB ! DI6]5T TYPES (
3T5T Y WANT TO %>E & ! "TS (
"D T >E MO/ RELEVANT = PO/+
!M4 ,Y C AL PLAN YR 3T5T >.D
"PICUL> "TS ( ! YE>1 S* Z
SUMM]1 ,EID1 & ,*RI/MAS4
  ,RECYCL+ 3T5T C 2 GD
PRACTICE1 TOO4 ,= EXAMPLE1 Y
MI<T CR1TE A VIDEO 9T]VIEW T
Y !N TRANSCRIBE Z TEXT & %>E
Z A BLOG PO/4
  ,Y MI<T AL CR1TE A CAL5D>
T PLOTS \ YR 3T5T4 ,? CD 2 A
SPR1D%EET T Y CR1TE YRF1 OR
Y CD USE ! S*$UL+ F1TURES (
_M SOCIAL M$IA MANAGE;T
TOOLS4
  ,SEE ! 8FREE SOCIAL M$IA
TOOLS0 SEC;N = EXAMPLES4

#E4 ,M1SURE YR SU3ESS4
  ,TRACK+ ! P]=M.E ( YR
SOCIAL M$IA ACTIV;Y IS
VITAL1 PREV5T+ Y F WA/+ "T
#AJ       PLAT=MS        #AE
ON ACTIVITIES T >5'T DELIV]+
! RESULTS Y WANT4
  ,H SY/EMS 9 PLACE =
MONITOR+ H[ YR 3T5T P]=MS4
,MO/ SOCIAL M$IA PLAT=MS
PROVIDE ANALYTICS1 B Y MI<T
AL WANT TO 9VE/ 9 EXT]NAL
TOOLS T DELIV] M COMPRE-
H5SIVE DATA4
  ,IF YR 3T5T ISN'T "W+1
ADJU/ X4 ,IF "S?+ IS "W+1 !N
3SID] REP1T+ X4
        "33333333333
           "3#AJ
        ,SOCIAL M$IA
          PLAT=MS
  ,"H >E "S ( ! MO/ POPUL>
SOCIAL M$IA PLAT=MS & H[ Y C
USE !M = YR BUSI;S4
         ,FACEBOOK
  ,[N$ BY ,META1 ,FACEBOOK
HTTPS3_/_/WWW4FACEBOOK4COM_/
IS ! MO/ POPUL> SOCIAL NET"W
9 ! _W1 ) OV] #C BILLION
MON?LY US]S4 ,>.D #BJJ
MILLION BUSI;SES USE
#AJ       PLAT=MS        #AF
,FACEBOOK1 _M ( : >E SMALL
COMPANIES & />T-UPS4
HTTPS3_/_/WWW4/ATI/A4COM_/"
/ATI/ICS_/#BFDHAJ_/NUMBER-"
(-MON?LY-ACTIVE-FACEBOOK-"
US]S-_WWIDE_/
  ,BUSI;SES C USE
,FACEBOOK'S HUGE US] BASE TO
BUILD AW>E;S ( _! BR&1 CR1T+
3NEC;NS ) EXI/+ & POT5TIAL
CU/OM]S4 ,FACEBOOK C AL 2 A
GD PLAT=M = CU/OM] S]VICE1
GA!R+ REVIEWS ON PRODUCTS OR
S]VICES1 & T>GET+ CU/OM]S
BAS$ ON AGE1 LOCA;N1 9T]E/S1
& O!R DEMOGRAPHICS4
  ,POT5TIAL D[NSIDES TO
,FACEBOOK C 9CLUDE ! ABIL;Y
= US]S TO PO/ NEGATIVE
COM;TS & REVIEWS AB YR
BUSI;S & ! NE$ TO PAY =
ADV]TIS+ TO MAKE ! MO/ ( !
CU/OM] T>GET+ F1TURES4
          ,9/AGRAM
  ,AL [N$ BY ,META1 ,9/AGRAM
HTTPS3_/_/WWW49/AGRAM4COM_/
#AJ       PLAT=MS        #AG
HAS OV] #A4CE BILLION US]S
_WWIDE4 ,_M P USE X Z AN APP
ON _! SM>TPH"O4 HTTPS3_/_/"
WWW4/ATI/A4COM_//ATI/ICS_/"
#AHCEHE_/INSTAGRAM-NUMB]-(-"
GLOBAL-US]S_/
  ,9/AGRAM'S FOCUS ON VIDEO
& IMAGES MAKES X A GD VISUAL
PLAT=M = BUSI;SES TO %[CASE
_! PRODUCTS OR S]VICES4
,POPUL> F1TURES 9CLUDE
,/ORIES1 : >E IMAGES & VIDEO
3T5T T 4APPE> AF #BD H\RS1 &
,REELS1 : >E %ORT-=M VIDEOS4
  ,9/AGRAM HAS F1TURES T
ALL[ Y TO T>GET P 9T]E/$ 9
YR PRODUCTS4 ,X AL HAS A "Y]
US] DEMOGRAPHIC1 : IS USE;L
IF T'S YR T>GET AUDI;E4
  ,"O ( ! POT5TIAL DRAWBACKS
( ,9/AGRAM IS T ORGANIC
5GAGE;T C 2 TRICKY1 S Y MAY
NE$ TO PAY = ADV]TIS+4
,M1N:ILE1 POOR-QUAL;Y 3T5T
MI<T N G5]ATE ! DESIR$
5GAGE;T1 & Y C'T ADD
#AA       PLAT=MS        #AH
CLICKABLE L9KS TO PO/S ON YR
MA9 ,9/AGRAM FE$4
           "3#AA
      ;,X "<=M]LY "KN
        Z ,TWITT]">
  ,LAUN*$ 9 #BJJG Z ,TWITT]1
! PLAT=M 0 REBR&$ Z ;,X AF
,ELON ,MUSK B"\ X 9 #BJBB4
  ;,X IS A FA/-MOV+1 NEWS-
FOCUS$ PLAT=M T CD 2 USE;L =
BUSI;SES LOOK+ TO 3NECT )
CU/OM]S QKLY1 S* Z GA!R+
FE$BACK & D1L+ ) CU/OM]
S]VICE QU]IES4
  ,) A HUGE US] BASE1
BUSI;SES C USE ;,X TO R1* A
BROAD T>GET AUDI;E4 ,XS
D[NSIDES 9CLUDE ! FACT T
CRITICISM ( A BUSI;S C QKLY
GET ATT5;N1 SPAM A3.TS C 2 A
PROBLEM1 & X C 2 H>D TO
BUILD ORGANIC 5GAGE;T4
          ,L9K$,9
  ,[N$ BY ,MICROS(T1 ,L9K$,9
IS A PR(ES.NAL1 EMPLOY;T &
BUSI;S-FOCUS$ NET"W F.D$ 9
#AA       PLAT=MS        #AI
#BJJB4 HTTPS3_/_/WWW4L9K$94"
COM_/SIGNUP_/COLD-JO98"
SES.N.-R$IRECT"7HTTPS.0"
#C,A.0#B,F.0#B,FWWW.0#B"
,EL9K$9.0#B,ECOM.0#B,FFEED"
.0#B,F@&TRK"7LOGIN.-REG.-"
R$IRECT
  ,? M1NS X IS "PICUL>LY
WELL SUIT$ TO BUSI;S-TO-
BUSI;S "<,B#B,B"> BR&S1 AL?
3SUM] BUSI;SES C USE X TOO4
  ,9DIVIDUAL US]S CR1TE
,,CV-/YLE PAGES TO \TL9E _!
EXP]I;E & EXP]TISE4
,BUSI;SES C USE ,L9K$,9 TO
PROMOTE _! BUSI;S1
DEMON/RATE ?"\ L1D]%IP1 MAKE
3NEC;NS1 & RECRUIT NEW /AFF4
  ,Z WELL Z 2+ USE;L = />T-
UPS T>GET+ O!R BUSI;SES Z
CU/OM]S1 X'S AL A GD PLACE =
BUSI;S [N]S TO 3NECT )
9VE/ORS & O!R 9FLU;ERS4
  ,H["E1 X C TAKE "S "T TO
BUILD HI< LEVELS ( 5GAGE;T1
:ILE ADV]TIS+ C 2 EXP5SIVE1
#AB       PLAT=MS        #BJ
& SPAM & FAKE PR(ILES C 2 AN
ISSUE4
           "3#AB
          ,TIK,TOK
  ,LAUN*$ 9 #BJAG1 ,TIK,TOK
HTTPS3_/_/WWW4TIKTOK4COM_/"
EXPLORE IS A %ORT-=M VIDEO-
%>+ APP ) OV] #A4B BILLION
ACTIVE US]S _WWIDE4
HTTPS3_/_/WWW4/ATI/A4COM_/"
/ATI/ICS_/#BGBJAD_/GLOBAL-"
SOCIAL-NET"WS-RANK$-BY-"
NUMB]-(-US]S_/
  ,TIK,TOK FOCUSES ON US]S
EMBRAC+ TR5D+ TOPICS )
5T]TA9+ & AMUS+ VIDEOS4
,"!'S AL LOTS ( $UCA;NAL &
9=MATIVE 3T5T4
  ,! PLAT=M C 2 A CO/-
E6ECTIVE WAY TO BUILD
5GAGE;T 2C AU!NTIC & L[-
BUDGET 3T5T FILM$ ON A
SM>TPH"O T5DS TO D WELL4 ,!
ALGORI?M IS DRIV5 BY 9T]E/ &
5GAGE;T1 S EV5 A3.TS ) L[
FOLL[] NUMB]S C QKLY G
#AB       PLAT=MS        #BA
VIRAL4
  ,TIK,TOK ISN'T = ALL
BUSI;SES1 & X MAY N 2
SUITABLE IF Y >5'T 3FID5T )
VIDEO 3T5T4 ,ADV]TIS+ ON
,TIK,TOK C AL 2 EXP5SIVE
COMP>$ TO O!R PLAT=MS4
          ,P9T]E/
  ,LAUN*$ 9 #BJAJ1 ,P9T]E/
HTTPS3_/_/WWW4P9T]E/4CO4"
UK_/BUSI;S_/CR1TE_/ IS A
SOCIAL NET"W T ALL[S US]S TO
%>E VIDEOS & IMAGES T !Y
8P90 TO 8BO>DS04 ,AC TO
,P9T]E/ DATA1 WOM5 MAKE UP
#FJ.0 ( ! WEBSITE'S #DFE
MILLION US]S4 HTTPS3_/_/"
BUSI;S4P9T]E/4COM_/5-GB_/"
AUDI;E_/
  ,P9T]E/ IS "S"TS DESCRIB$
Z A VISUAL SE>* 5G9E 2C P
USE X = AES!TIC & >TI/IC
9SPIRA;N4 ,US]S MI<T LOOK =
RECIPES1 A NEW \TFIT = A
"PY1 OR ID1S = A HOLI"D4
,:AT !Y (T5 F9D IS A PRODUCT
#AC  ORGANIC 3T5T CR1;N  #BB
%>$ BY A BUSI;S4 ,P9T]E/
REPORTS T #DF.0 ( WEEKLY
US]S H 4COV]$ A NEW BR& OR
PRODUCT ON ! NET"W4
  ,X C 2 A GD PLAT=M =
PRODUCT BUSI;SES 9 SECTORS
S* Z HOMEW>ES1 >TS & CRAFTS1
& WELL;S4 ,IF Y %>E 5GAG+
3T5T T PIQUES US]S' 9T]E/1 X
C 2 V E6ECTIVE4 ,! NATURE (
! PLAT=M & XS DEMOGRAPHICS
M1NS X'S N = ALL BUSI;SES
?\<1 S* Z S]VICE-BAS$
COMPANIES & ^? T >5'T
"PICUL>LY VISUAL4
        "33333333333
           "3#AC
       ,ORGANIC 3T5T
           CR1;N
  ,ORGANIC 3T5T DESCRIBES
SOCIAL M$IA PO/S T >E
PUBLI%$ )\T PAY+ = ADV]TIS+4
      ,"U/& ! PLAT=MS
  ,DI6]5T PLAT=MS SUIT
DI6]5T TYPES ( 3T5T1 & X C
PAY TO "U/& :AT "WS = EA*
#AD  ORGANIC 3T5T CR1;N  #BC
"O4
  ,TIK,TOK1 = EXAMPLE1 IS
FOCUS$ ON VIDEOS4 ,9/AGRAM
AL HAS A FOCUS ON VIDEO1 B
IMAGES >E IMPORTANT TOO4
  ,TO MAXIMISE 5GAGE;T1 Y M/
"K ! RECOMM5D$ IMAGE SIZES
ON EA* PLAT=M4 ,! SIZES Z (
,AUTUMN #BJBC >E 9 ? PO/4
HTTPS3_/_/BLOG4HOOTSUITE4"
COM_/SOCIAL-M$IA-IMAGE-"
SIZES-GUIDE_/
  ,F9D \ ! RECOMM5D$ IMAGE
SIZES ON EA* PLAT=M
"<,OCTOB] #BJBC">4
HTTPS3_/_/BLOG4HOOTSUITE4"
COM_/SOCIAL-M$IA-IMAGE-"
SIZES-GUIDE_/
           "3#AD
       ,PROVIDE VALUE
  ,Y'LL NE$ TO ?9K AB H[ TO
BUILD A RELA;N%IP ) YR
AUDI;E1 S YR 3T5T %DN'T ALL
2 AB DIRECTLY PROMOT+ YR
PRODUCTS & S]VICES4
  ,A L;G-T]M !ORY IS !
#AD  ORGANIC 3T5T CR1;N  #BD
#HJ_/#BJ RULE1 : SAYS #HJ.0
( YR 3T5T %D PROVIDE VALUE1
& #BJ.0 %D PROMOTE YR
PRODUCTS OR S]VICES4
  ,TYPES ( VALUABLE 3T5T
9CLUDE3
    9DU/RY NEWS
    H[-TO GUIDES
    3T5T L9K$ TO TR5D+
TOPICS
    OP9ION ON TOPICAL NEWS
/ORIES
    9T]ACTIVE 3T5T S* Z
POLLS & COMPETI;NS
    AMUS+ 3T5T S* Z MEMES1
JOKES1 & P>ODIES
    3T5T L9K$ TO NA;NAL
HOLI"DS & SPECIAL "DS ,- ;,X
HAS A CAL5D>4 HTTPS3_/_/"
BUSI;S4TWITT]4COM_/5_/"
RES\RCES_/TWITT]-M>KET+-"
CAL5D>4HTML
    9FOGRAPHICS 4PLAY+ DATA
9 AN 5GAG+ WAY
    ELECTRONIC BOOKS "<;E-
BOOKS">
#AD  ORGANIC 3T5T CR1;N  #BE
    3T5T %[+ 2H ! SC5ES AT
YR BUSI;S4
        ,PROMOTE YR
        PRODUCTS OR
          S]VICES
  ,AL? X'S IMPORTANT TO
PRODUCE 3T5T T'S N OV]LY
FOCUS$ ON SALES1 Y
ULTIMATELY WANT P TO BUY YR
PRODUCTS OR S]VICES ,- S
PROMO;NAL PO/S C 2 HELP;L4
  ,:ILE ? 3T5T C 3TA9 DIRECT
L9KS TO YR PRODUCTS OR
S]VICES1 ?9K AB O!R WAYS TO
5C\RAGE SALES1 S* Z PRODUCT
DEMON/RA;NS & TE/IMONIALS F
HAPPY CU/OM]S4
      ,US]-G5]AT$ 3T5T
  ,5C\RAG+ YR US]S TO CR1TE
3T5T IS A P[];L WAY TO BUILD
ORGANIC SOCIAL M$IA 5GAGE;T4
,X HELPS TO BUILD TRU/ AM;G
YR T>GET CU/OM]S 2C IF !Y
SEE P L !M 5GAG+ ) YR BR&1
!Y MAY 2 M LIKELY TO D !
SAME ?+4
#AE       9FLU;ERS       #BF
  ,WAYS TO CR1TE US]-G5]AT$
3T5T 9CLUDE3
    A BR& HA%TAG T YR
FOLL[]S C USE 9 PO/S & T Y
!N %>E
    A COMPETI;N 5C\RAG+
FOLL[]S TO %>E 3T5T 9
EX*ANGE = A PRIZE
    "W+ ) SOCIAL M$IA
9FLU;ERS T >E RELEVANT TO YR
BR& "<SEE ! 8SOCIAL M$IA
9FLU;ERS0 SEC;N 2L = M
DETAILS">4
  ,:5 %>+ US]-G5]AT$ 3T5T1 2
SURE TO CR$IT APPROPRIATELY
& ASK = P]MIS.N IF NEC4
        "33333333333
           "3#AE
        ,SOCIAL M$IA
          9FLU;ERS
  ,9FLU;ERS >E 9DIVIDUALS )
AU?OR;Y1 EXP]TISE1 & AN
9T]E/ 9 "PICUL> >1S :O H A
SUB/ANTIAL FOLL[+ ON SOCIAL
M$IA4
  ,A SOCIAL M$IA 9FLU;ER C H
#AF       9FLU;ERS       #BG
A SIGNIFICANT IMPACT ON !
PUR*AS+ DECI.NS ( _!
FOLL[]S4 ,BY ASSOCIAT+ YR
BR& ) AN 9FLU;ER1 Y C
ATTRACT 9T]E/ 9 YR BUSI;S4
  ,_M 9FLU;ERS H MILLIONS (
FOLL[]S1 B !Y MAY N 2
SUITABLE = />T-UPS DUE TO !
HI< FEES !Y MAY *>GE4
  ,H["E1 "! >E _M M 9FLU;ERS
Y CD "W )4 ,!Y MI<T ONLY H A
FEW ?\S& FOLL[]S B CD H A
/R;G] 3NEC;N TO YR PRODUCTS
OR S]VICES4
           "3#AF
       ,TIPS = "W+ )
          9FLU;ERS
  #A4 ,DECIDE YR BUDGET &
SET CLE> GOALS = :AT Y WANT
TO A*IEVE4
  #B4 ,"U/& YR T>GET AUDI;E
& "K : SOCIAL M$IA PLAT=MS
!Y USE4
  #C4 ,F9D 9FLU;ERS RELEVANT
TO YR BR& US+ ! PLAT=MS T YR
CU/OM]S USE ,- SE>* = !M ON
#AF       9FLU;ERS       #BH
^? PLAT=MS1 ASK YR CU/OM]S1
OR USE SPECIALI/ 9FLU;ER
AG5CIES & M>KETPLACES4
  #D4 ,3TACT ! 9FLU;ERS &1
IF !Y AGREE TO "W ) Y1 DRAW
UP AN AGREE;T \TL9+ :AT Y W
PROVIDE & :AT Y EXPECT !
9FLU;ER TO DELIV] ,- S* Z !
NUMB] ( PO/S & ! HA%TAGS
!Y'LL USE4
  #E4 ,= PAY;T1 Y CD EI GIFT
! 9FLU;ER ) A PRODUCT 9
RETURN = SOCIAL M$IA PO/S OR
PAY A FEE4
  #F4 ,H A SY/EM 9 PLACE =
TRACK+ ! IMPACT ( !
9FLU;ER'S 3T5T1 S* Z TRACK+
L9KS & SPECIAL ECOMM]CE
CODES4
  ,"! >E ADV]TIS+ RULES =
"W+ ) SOCIAL M$IA 9FLU;ERS4
  ,! ,ADV]TIS+ ,/&>DS
,AU?OR;Y "<,,ASA"> SAYS3 8,P
%D 2 ABLE TO RECOGNISE IMMLY
:5 3T5T IS ADV]TIS+1 )\T
HAV+ TO CLICK OR O!RWISE
#AG       ADV]TIS+       #BI
9T]ACT ) X4 ,X NE$S TO 2
CLE> & OBVI\S1 S P %DN'T NE$
ANY SPECIAL K OR H TO FIGURE
X \40
  ,/EPS TO TAKE 9CLUDE 5SUR+
T ! 9FLU;ER USES HA%TAGS 9
_! PO/S S* Z _?,AD1
_?,ADV]T1 OR _?,ADV]TISE;T4
  ,R1D ! ,,ASA'S GUID.E
9 FULL4 HTTPS3_/_/WWW4"
ASA4ORG4UK_//ATIC_/"
#GIJ;D#B;E#JA-E#C;F#H-"
#D;FEA-B#C;C#II;EF#IA;A#I"
F#JD;DC_/,INFLUENCER"
GUID.E#BJBCV#D-,,F9AL4PDF
        "33333333333
           "3#AG
        ,SOCIAL M$IA
          ADV]TIS+
  ,X'S 2COM+ 9CR1S+LY
IMPORTANT = SMALL BUSI;SES
TO 3SID] 9CLUD+ PD ADV]TIS+
9 _! SOCIAL M$IA /RATEGY4
  ,PLAT=MS REGUL>LY OPTIMISE
! 3T5T SE5 BY US]S &
PRIORITISE PD OV] ORGANIC
#AG       ADV]TIS+       #CJ
PO/S4
  ,Y C USE SOCIAL M$IA
ADV]TIS+ TO T>GET US]S BAS$
ON SPECIFIC DEMOGRAPHICS S*
Z AGE1 G5D]1 LOCA;N1 &
9T]E/S4
  ,AC;NS Y C 5C\RAGE !M TO D
9CLUDE3
    FOLL[+ YR SOCIAL M$IA
PAGE
    VISIT+ YR WEBSITE
    FILL+ 9 A =M
    WAT*+ A VIDEO
    BUY+ A PRODUCT4
  ,UNLIKE O!R TYPES (
ADV]TIS+ ,- S* Z ^? DELIV]$
VIA 9T]NET SE>* 5G9ES ,-
SOCIAL M$IA ADS C 2 G5]ALLY
H>D TO 4T+UI% F ORGANIC
PO/S4 ,? MAKES !M LESS
9TRUSIVE & M LIKELY TO
5C\RAGE 5GAGE;T F YR T>GET
CU/OM]S4
  ,ALL ( ! MAJOR SOCIAL M$IA
PLAT=MS (F] ADV]TIS+ ) V>Y+
=MATS TO *OOSE F4 ,CO/S
#AG       ADV]TIS+       #CA
DEP5D ON S"EAL FACTORS1
9CLUD+ YR OBJECTIVES1
BUDGET1 ! 9DU/RY Y OP]ATE
IN1 & ! COMPETI;N F O!R
BUSI;SES4 ,Y PAY :5 AN AC;N
IS TAK51 S* Z A US] CLICK+
ON A L9K1 WAT*+ A VIDEO1
FOLL[+ A PAGE1 OR 9/ALL+ AN
APP4
  ,CO/S V>Y DEP5D+ ON !
PLAT=M4 ,= EXAMPLE1 ;,X HAS
LESS COMPETI;N ?AN O!R
SOCIAL NET"WS1 S X MI<T 2 M
CO/-E6ECTIVE = YR BUSI;S4
,H["E1 X C 2 H>D] TO G5]ATE
5GAGE;T ?AN ON ,FACEBOOK1 :
HAS A L>G] US] BASE & M
T>GET+ OP;NS4
  ,IF Y GET X "R1 SOCIAL
M$IA ADV]TIS+ C 2 V P[];L &
PLAY A SIGNIFICANT ROLE 9 YR
/>T-UP'S GR[?4 ,H["E1 X'S
EASY TO SP5D M"OY & / N GET
! 5GAGE;T Y NE$4
  ,Z S*1 Y %D 2 CLE> AB YR
OBJECTIVES F ! />T &
#AH       ADV]TIS+       #CB
3SI/5TLY MONITOR ! P]=M.E (
YR ADV]TS TO 5SURE ^?
OBJECTIVES >E 2+ MET4
  ,SOCIAL M$IA ADV]TIS+ C 2
COMPLICAT$1 & IF Y DON'T H !
K OR EXP]I;E1 Y MI<T *OOSE
TO "W ) AN EXP]T4
           "3#AH
      ,TYPES ( SOCIAL
       M$IA ADV]TIS+
  ,"! >E _M TYPES ( SOCIAL
M$IA ADV]TS1 B "H >E "S
EXAMPLES TO 3SID]4
  ,"O ( ! SIMPLE/ TYPES (
SOCIAL M$IA ADV]TIS+ IS
BOO/+ PO/S ON ,FACEBOOK &
,9/AGRAM4 ,Y PAY TO BOO/ !
PO/ = A SPECIFIC P]IOD & GET
X SE5 BY M RELEVANT P1
9CLUD+ ^? :O DON'T CURR5TLY
FOLL[ YR BUSI;S PAGE4
  ,! OBJECTIVE ( PO/ BOO/+
IS TO G5]ATE 5GAGE;T ON T
SPECIFIC PO/ & IMPROVE !
VISIBIL;Y ( YR BR&4
  ,FACEBOOK & ,9/AGRAM'S O!R
#AH       ADV]TIS+       #CC
M COMPLEX ADV]TIS+ =MATS
ALL[ Y TO FOCUS ON M T>GET$
AC;NS S* Z CLICKS TO YR
WEBSITE1 BUY+ A PRODUCT1
D[NLOAD+ AN APP1 REGI/]+ =
AN EV5T1 OR G5]AT+ SALES
L1DS4
  ,TIK,TOK & ,9/AGRAM C 2
USE;L = ;E-COMM]CE & RETAIL
BR&S1 Z !Y ALL[ Y TO CR1TE
ADV]TS TO PROMOTE YR
PRODUCTS FUR!R4
  ,ON ,L9K$,91 Y C USE
ADV]TIS+ TO R1* PR(ES.NALS1
9CLUD+ POT5TIAL NEW
EMPLOYEES4 ,=MATS 9CLUDE
SPONSOR$ 3T5T TO DEMON/RATE
YR ?"\ L1D]%IP & S5D+ DIRECT
MESSAGES : APPE> 9 US]S'
PRIVATE MESSAG+ 9BOXES4
,L9K$,9 AL HAS A D$ICAT$
RECRUIT;T SEC;N ": Y C
PROMOTE JOB VACANCIES4
  ,VIDEO ADV]TIS+ OP;NS ON
,TIK,TOK 9CLUDE ! HA%TAG
*ALL5GE =MAT1 : 5C\RAGES
#AH       ADV]TIS+       #CD
US]S TO FILM !MVS DO+ "S?+
SPECIFIC & PO/ X ) A HA%TAG
CR1T$ BY YR BR&4
  ,TIK,TOK AL (F]S 9-FE$
ADS1 : APPE> 9 ! NATIVE
NEWSFE$ Z US]S SCROLL "? !
APP1 Z WELL Z BR& TAKEOV]
ADS1 : APPE> Z SOON Z A US]
OP5S ! APP4
       ,USE;L L9KS =
        SOCIAL M$IA
          ADV]TIS+
    ,ADV]TIS+ ON ;,X4
HTTPS3_/_/BUSI;S4TWITT]4"
COM_/5_/ADV]TIS+_/GET-/>T$-"
)-TWITT]-ADS4HTML
    ,ADV]TIS+ ON ,FACEBOOK1
,9/AGRAM1 & ,:ATS,APP4
HTTPS3_/_/WWW4FACEBOOK4"
COM_/BUSI;S_/ADS
    ,ADV]TIS+ ON ,TIK,TOK4
HTTPS3_/_/WWW4TIKTOK4COM_/"
BUSI;S_/5-,,GB
    ,ADV]TIS+ ON ,L9K$,94
HTTPS3_/_/BUSI;S4L9K$94"
COM_/M>KET+-SOLU;NS
#AI      FREE TOOLS      #CE
    ,ADV]TIS+ ON ,P9T]E/4
HTTPS3_/_/BUSI;S4P9T]E/4"
COM_/5-GB_/ADV]TISE_/
    ,ADV]TIS+ ON ,Y\,TUBE4
HTTPS3_/_/WWW4Y\TUBE4COM_/"
9TL_/,,ALL.-UK_/ADS_/
    ,ADV]TIS+ ON ,SNAP*AT4
HTTPS3_/_/=BUSI;S4SNAP*AT4"
COM_/ADV]TIS+
        "33333333333
           "3#AI
     ,FREE SOCIAL M$IA
           TOOLS
  ,:ILE _M SOCIAL M$IA TOOLS
REQUIRE PAY;T1 S"EAL S]VICES
H FREE PLANS T C 2 HELP;L =
/>T-UPS ON A BUDGET4
        ,SOCIAL M$IA
          MANAGE;T
  ,X C 2 "T-3SUM+ TO PO/ ON
SOCIAL M$IA PLAT=MS1 S ^!
TOOLS ALL[ Y TO S*$ULE PO/S
9 ADV.E1 : >E !N PO/$
AUTOMATICALLY4
  ,MO/ PROVIDE A CAL5D>
F1TURE1 : IS USE;L = PLANN+
#BJ      FREE TOOLS      #CF
YR SOCIAL M$IA 3T5T & SEE+
ALL YR PO/S 9 "O PLACE4 ,!Y
AL (T5 9CLUDE WAYS TO
MONITOR SOCIAL M$IA = M5;NS
( YR BR& OR O!R RELAT$
TOPICS4
  ,FREE OP;NS 9CLUDE ,BU6]3
HTTPS3_/_/BU6]4COM_/1 ,LAT]3
HTTPS3_/_/LAT]4COM_/1
,CR[DFIRE3 HTTPS3_/_/"
WWW4CR[DFIREAPP4COM_/1 &
,SOCIAL,OOMPH3 HTTPS3_/_/"
WWW4SOCIALOOMPH4COM_/
           "3#BJ
        ,SOCIAL M$IA
         ANALYTICS
  ,M1SUR+ ! P]=M.E ( YR
SOCIAL M$IA PO/S & ! LEVEL (
5GAGE;T !Y RCV IS ESS5TIAL4
  ,Y C !N REP1T :AT "WS &
ADJU/ YR PO/S IF !Y >5'T
ATTRACT+ ! P Y WANT4 ,SOCIAL
M$IA ANALYTICS TOOLS ALL[ Y
TO M1SURE ! SU3ESS ( YR
PO/S4
  ,FREE OP;NS 9CLUDE ,BU6]3
#BJ      FREE TOOLS      #CG
HTTPS3_/_/BU6]4COM_/1 ,LAT]3
HTTPS3_/_/LAT]4COM_/1 &
,F$ICA3 HTTPS3_/_/F$ICA4"
COM_/
      ,DESIGN & IMAGES
  ,GD QUAL;Y IMAGES &
GRAPHICS >E IMPORTANT ON
SOCIAL M$IA IF Y WANT TO
MAXIMISE YR 5GAGE;T BY CR1T+
/&\T 3T5T4 ,V>I\S DESIGN
PLAT=MS ALL[ Y TO CR1TE GRT
3T5T US+ TEMPLATES1 /OCK
IMAGES1 & O!R F1TURES4
  ,:5 US+ IMAGES T Y DID N
CR1TE YRF1 Y %D MAKE SURE T
Y H P]MIS.N TO USE X F !
IMAGE'S [N]4 ,IF Y USE A
COPY"R$ IMAGE )\T P]MIS.N Y
MAY 2 9 BR1* ( ! COPY"R & CD
FACE A F9E4
  ,"! >E AL D$ICAT$ PLAT=MS
PROVID+ FREE /OCK IMAGES1 S*
Z ,CANVA3 HTTPS3_/_/WWW4"
CANVA4COM_/1 ,ADOBE
,EXPRESS3 HTTPS3_/_/WWW4"
ADOBE4COM_/EXPRESS_/1
#BJ      FREE TOOLS      #CH
,VISME3 HTTPS3_/_/WWW4"
VISME4CO_/1 ,VI/A,CR1TE3
HTTPS3_/_/CR1TE4VI/A4COM_/1
,PIXLR ;,X3 HTTPS3_/_/"
PIXLR4COM_/1 ,UNSPLA%3
HTTPS3_/_/UNSPLA%4COM_/1 &
,PIXABAY HTTPS3_/_/PIXABAY4"
COM_/
        ,VIDEO $IT+
  ,VIDEO 3T5T DOES WELL ON
ALL SOCIAL M$IA PLAT=MS1 )
"S WEBSITES1 S* Z ,TIK,TOK &
,Y\,TUBE1 FOCUS+ SOLELY ON
X4
  ,$IT+ TOOLS ALL[ Y TO
CR1TE VIDEO 3T5T 9 ! =MATS
APPROPRIATE = EA* SOCIAL
M$IA PLAT=M4 ,US+ AN $IT+
TOOL 5SURES T Y CR1TE X 9 !
"R SIZE4
  ,FREE OP;NS 9CLUDE
WAVE4VIDEO3 HTTP3_/_/WAVE4"
VIDEO_/1 ,ADOBE ,EXPRESS3
HTTPS3_/_/WWW4ADOBE4COM_/"
EXPRESS_/1 ,CANVA3
HTTPS3_/_/WWW4CANVA4COM_/1
#BA     "<AI"> TOOLS     #CI
,UNFOLD3 HTTPS3_/_/UNFOLD4"
COM_/1 & ,MOJO3 HTTPS3_/_/"
MOJO-APP4COM_/
        "33333333333
           "3#BA
         ,>TIFICIAL
     9TELLIG;E "<,,AI">
       TOOLS & SOCIAL
            M$IA
  ,>TIFICIAL 9TELLIG;E
"<,,AI"> IS 8A TYPE (
COMPUT] TE*NOLOGY 3C]N$ )
MAK+ MA*9ES "W 9 AN
9TELLIG5T WAY1 SIMIL> TO !
WAY T ! HUMAN M9D "WS04
HTTPS3_/_/WWW4COLL9S"
DIC;N>Y4COM_/DIC;N>Y_/"
5GLI%_/>TIFICIAL-9TELLIG;E
  ,,AI C 2 DAT$ BACK TO !
#AIEJS & A T1M ( RESE>*]S AT
,D>TM\? ,UNIV]S;Y 9 ! ,,US1
B ! USE ( ,,AI TOOLS BY
BUSI;SES & 9DIVIDUALS HAS
ROCKET$ S9CE ! >RIVAL (
,*AT,,GPT 9 #BJBB4
HTTPS3_/_/SITN4HMS4H>V>D4"
#BB     "<AI"> TOOLS     #DJ
$U_/FLA%_/#BJAG_/HISTORY-"
>TIFICIAL-9TELLIG;E_/
  ,! PLAT=M1 : 2CAME ! FA/E/
APP TO R1* #AJJ MILLION
MON?LY ACTIVE US]S1 IS A
TYPE ( G5]ATIVE ,,AI4
HTTPS3_/_/WWW4REUT]S4COM_/"
TE*NOLOGY_/*ATGPT-SETS-"
RECORD-FA/E/-GR[+-US]-BASE-"
ANALY/-NOTE-#BJBC-#JB-#JA_/4
,^! >E TOOLS T C G5]ATE HI<-
QUAL;Y TEXT1 VIDEO1 IMAGES1
& AUDIO 9 RESPONSE TO
PROMPTS BY HUMANS4
HTTPS3_/_/RESE>*4IBM4COM_/"
BLOG_/:AT-IS-G5]ATIVE-,,AI4
           "3#BB
  ,TOOLS S* Z ,*AT,,GPT H !
POT5TIAL TO TRANS=M &
/R1ML9E ! WAY SMALL BUSI;SES
MANAGE & M1SURE _! SOCIAL
M$IA ACTIV;Y4 ,AC;NS S* Z
RESE>*+ ID1S1 CR1T+ 3T5T1 &
G5]AT+ IMAGES C N[ 2 P]=M$ 9
SECONDS US+ ,,AI TOOLS4
  ,:ILE ,,AI UND\BT$LY HAS
#BB     "<AI"> TOOLS     #DA
_M B5EFITS1 Y %D 2 C>E;L AB
RELY+ ON ^! TOOLS DUE TO
3C]NS AB A3URACY1 PLAGI>ISM1
BIAS1 & PRIVACY4 ,"S ,,AI
S]VICES C AL 2 CO/LY TO
A3ESS & DI6ICULT TO "U/& )\T
EXP]T K4
  ,EXAMPLES ( ,,AI TOOLS T C
2 US$ BY />T-UPS = SOCIAL
M$IA 9CLUDE3
    ^1,3T5T ^1CR1;N
,GOOGLE ,B>D3 HTTPS3_/_/"
B>D4GOOGLE4COM_/1 ,*AT,,GPT3
HTTPS3_/_/*AT4OP5AI4COM_/1
,COPY4AI3 HTTP3_/_/COPY4"
AI_/1 ,HOOTSUITE ,[LY,WRIT]
,,AI3 HTTPS3_/_/WWW4"
HOOTSUITE4COM_/5-GB_/"
PLAT=M_/[LY-WRIT]-AI1
,SEMRU% ,,AI ,WRIT+
,ASSI/ANT3 HTTPS3_/_/WWW4"
SEMRU%4COM_/APPS_/AI-WRIT+-"
ASSI/ANT_/1 & ,JASP]3
HTTPS3_/_/WWW4JASP]4AI_/
    ^7,RESE>* & DATA
ANALYSIS^' ,GOOGLE ,B>D3
#BC  COMMUN;Y MANAGE;T   #DB
HTTPS3_/_/B>D4GOOGLE4COM_/1
,*AT,,GPT3 HTTPS3_/_/*AT4"
OP5AI4COM_/1 ,BR&WAT*3
HTTPS3_/_/WWW4BR&WAT*4COM_/1
,TABL1U3 HTTPS3_/_/WWW4"
TABL1U4COM_/1 & ,MICROS(T
,P[] ,,BI3 HTTPS3_/_/P[]BI4"
MICROS(T4COM_/5-US_/
    ^1,IMAGE ^1CR1;N
,CANVA3 HTTPS3_/_/WWW4"
CANVA4COM_/AI-IMAGE-"
G5]ATOR_/1 ,,DALL-;,E3
HTTPS3_/_/OP5AI4COM_/"
DALL-;E-#C1 ,MICROS(T ,B+
,IMAGE ,CR1TOR3 HTTPS3_/_/"
WWW4B+4COM_/CR1TE1 ,ADOBE
,FIREFLY3 HTTPS3_/_/WWW4"
ADOBE4COM_/S5SEI_/G5]ATIVE-"
AI_/FIREFLY4HTML1 & ,JASP]3
HTTPS3_/_/WWW4JASP]4AI_/
        "33333333333
           "3#BC
     ,COMMUN;Y MANAGE;T
  ,COMMUN;Y MANAGE;T COV]S
:AT Y D AF YR SOCIAL M$IA
3T5T HAS BE5 PUBLI%$4
#BD  COMMUN;Y MANAGE;T   #DC
  ,X 9CLUDES H[ Y 5GAGE1
MONITOR1 & MOD]ATE YR ONL9E
COMMUN;Y4
  ,BUILD+ AN AU!NTIC SOCIAL
M$IA COMMUN;Y >.D YR BUSI;S
IS A P[];L WAY TO GR[ YR
BR&4 ,PROACTIVELY 9T]ACT+ )
P :O FOLL[ Y "<OR ! P Y WANT
TO FOLL[ Y"> HELPS TO CR1TE
A LOYAL & 5GAG$ FANBASE4
  ,Y M/ AL MONITOR SOCIAL
M$IA = NEGATIVE COM;TS1 D1L
) !M E6ECTIVELY1 & 5SURE !Y
DON'T DAMAGE YR BR&'S
REPUTA;N4
           "3#BD
        ,5GAGE ) YR
          COMMUN;Y
  ,TO MAKE ! MO/ ( SOCIAL
M$IA1 Y %D MONITOR ! 3V]SA;N
REGUL>LY & 5GAGE ) YR
COMMUN;Y4
  ,9T]ACT+ ) YR AUDI;E BY
LIK+ _! PO/S1 ASK+ "QS1 &
AC"KL$G+ COM;TS HELPS TO
BUILD TRU/ & C L1D TO SALES4
#BD  COMMUN;Y MANAGE;T   #DD
  ,X'S A GD IDEA TO TAKE A
HUMAN APPROA* & T"O ( VOICE1
AVOID+ REP1T+ ! SAME
TEMPLATE RESPONSES4 ,H A
NATURAL & ORGANIC 3V]SA;N B
2 C>E;L N TO 5GAGE TOO M* 2C
X CD 2 9TRUSIVE4
  ,/>T-UPS & SMALL COMPANIES
H AN ADVANTAGE OV] BI7] BR&S
9 T ! F.D] OR F.D]S >E / V
M* "P ( ! BUSI;S' OP]A;NS4
,USE ? TO YR B5EFIT BY TELL+
YR /ORY & %[+ YR FOLL[]S :O
IS RUNN+ ! BUSI;S4 ,GET !M
9VOLV$ 9 YR 5TREPR5EURIAL
J\RNEY4
       ,CU/OM] S]VICE
  ,SOCIAL M$IA IS A GRT
PLACE TO MANAGE YR CU/OM]
S]VICE1 B ) T COMES !
POT5TIAL = PUBLIC NEGATIV;Y
AB YR PRODUCTS OR S]VICES4
,IF Y PROMOTE YR PRES;E ON
SOCIAL M$IA PLAT=MS1 CU/OM]S
MI<T 3TACT Y TO ASK "QS1
GIVE FE$BACK1 OR MAKE
#BD  COMMUN;Y MANAGE;T   #DE
COMPLA9TS4
  ,Y %D SET EXPECTA;NS :5
US+ SOCIAL M$IA = CU/OM]
S]VICE4 ,\TL9E 9 YR PR(ILE !
H\RS Y D1L ) CU/OM] S]VICE-
RELAT$ "QS & H[ QKLY Y W
RESPOND4 ,ON "S PLAT=MS1 S*
Z ,FACEBOOK ,MESS5G]1 Y C
SET UP AUTOMAT$ MESSAGES TO
9=M US]S T YR CU/OM] S]VICE
IS (FL9E4
  ,IF Y H ! RES\RCES1 Y C
CR1TE D$ICAT$ CU/OM] S]VICE
A3.TS ": ALL RELAT$ COM;TS
>E DIRECT$4 ,IF Y D ?1 MAKE
SURE Y RESPOND4 ,US]S W GET
FRU/RAT$ IF _! "QS OR
COMPLA9TS G UNANSW]$4
  ,AL? _M US]S W TAG Y 9 A
COM;T S Y GET A NOTIFICA;N1
T'S N ALW ! CASE4 ,Y NE$ TO
MONITOR ! 3V]SA;N = M5;NS (
YR BR&4 ,Y C D ? BY SE>*+ !
PLAT=MS OR US+ MANAGE;T
TOOLS "<SEE ! 8FREE SOCIAL
M$IA TOOLS0 SEC;N =
#BD  COMMUN;Y MANAGE;T   #DF
EXAMPLES">4
  ,:5 RESPOND+ TO COM;TS1 2
CALM & POLITE4 ,?ANK US]S =
POSITIVE FE$BACK & PRAISE &
AC"KL$GE COMPLA9TS4 ,COM;TS
>E "S"TS BE/ D1LT )
4CREETLY1 S* Z :5 P]SONAL
9=MA;N M/ 2 %>$1 S 5C\RAGE !
US] TO PRIVATE MESSAGE Y4
  ,IF Y F9D Y >E GETT+ LOTS
( ! SAME "QS1 CR1TE A
FREQU5TLY ASK$ "QS PAGE ON
YR WEBSITE T Y C DIRECT US]S
TO4
  ,IF Y RCV ABUSIVE COM;TS F
TROLLS1 X IS USUALLY BE/ N
TO RESPOND Z X C 5C\RAGE M
TROLL+4 ,Y C AL BLOCK US]S4
,X'S OKAY TO DELETE SPAM
COM;TS B 2 W>Y ( REMOV+
G5U9E COMPLA9TS 2C Y CD 2
A3US$ ( C5SOR%IP4
  ,IF Y RUN SOCIAL M$IA
GR\PS1 S* Z ON ,FACEBOOK1
PUBLI% CLE> GUIDEL9ES = :AT
IS ALL[$ 9 ! GR\P1 :AT ISN'T
#BF    A3ESSIBLE M$IA    #DG
P]MITT$1 & H[ Y MOD]ATE !
GR\P & D1L ) 3T5T T GOES AG/
! GUIDEL9ES4
        "33333333333
           "3#BE
     ,A3ESSIBLE SOCIAL
            M$IA
  ,:5 PRODUC+ SOCIAL M$IA
3T5T1 Y %D 5SURE T X'S
A3ESSIBLE TO "EY"O4
  ,Z ! ,ROYAL ,NA;NAL
,9/ITUTE ( ,BL ,P "<,,RNIB">
SAYS3
  8,MAK+ YR SOCIAL M$IA 3T5T
A3ESSIBLE HELPS TO MAXIMISE
5GAGE;T4 ,B MO/ IMPORTANTLY1
X'S ! "R ?+ TO D40
HTTPS3_/_/WWW49/AGRAM4COM_/"
P_/,,CW,'K#GG,N#A,,FO#EC_/
           "3#BF
  ,_M BL & "PIALLY SI<T$ P
USE SCRE5 R1D]S T R1D TEXT
AL\D OR O!R TOOLS TO MAGNIFY
X4 ,^! TOOLS C'T R1D IMAGES
UN.S Y PROVIDE DESCRIP;NS4
,? C 2 D"O US+ ! ALT]NATIVE
#BF    A3ESSIBLE M$IA    #DH
TEXT "<8;ALT TEXT0"> FUNC;N
ON SOCIAL M$IA PLAT=MS4
  ,Y %D GIVE A BROAD
DESCRIP;N ( ! IMAGE ) ! KEY
DETAILS Y ?9K >E IMPORTANT4
,! WAY Y ADD ;ALT TEXT V>IES
DEP5D+ ON ! SOCIAL M$IA
PLAT=M4 ,,RNIB HAS A GUIDE
TO ADD+ ;ALT TEXT ON ;,X
"<=M]LY ,TWITT]">1
,FACEBOOK1 ,9/AGRAM1 &
,L9K$LN4 HTTPS3_/_/WWW4"
RNIB4ORG4UK_/DOCU;TS_/"
#AFDG_/,TOP.-TIPS.-FOR.-"
A3ESSIBLE.-SOCIAL.-M$IA.-"
#BJBC4;DOCX
  ,O!R TIPS F ,,RNIB ON MAK+
YR SOCIAL M$IA PO/S
A3ESSIBLE 9CLUDE3
    ^1,CAPITALIS+ ^1HA%TAGS3
! F/ LR ( EA* ^W 9 A HA%TAG
%D 2 CAPITALIS$ S T X IS M
EASILY "U/OOD BY SCRE5
R1D]S4 ,= EXAMPLE1 USE
_?,SMALL,BUSI;S,TIPS 9/1D (
_?SMALLBUSI;STIPS4
#BF    A3ESSIBLE M$IA    #DI
    ^7USE ( EMOJIS3^' SCRE5
R1D]S R1D EA* EMOJI 9 A PO/
9DIVIDUALLY1 S PO/+ S"EAL (
!M C 2 "T-3SUM+ & FRU/RAT+ =
BL OR "PIALLY SI<T$ US]S4
,,RNIB RECOMM5DS LIMIT+ YR
USE ( EMOJIS4
    ^79CLUD+ CAP;NS ) ALL
VIDEOS3^' ! BE/ =MAT IS :ITE
TEXT ON A BLACK BACKGR.D1 Z
T'S ! EASIE/ = VISUALLY
IMPAIR$ P TO R1D4 ,"S SOCIAL
M$IA PLAT=MS PROVIDE
AUTOMATIC CAP;N+1 B X ISN'T
ALW A3URATE1 S Y %D $IT ":
POSSIBLE4 ,TOOLS T ALL[ Y TO
$IT YR CAP;NS 9CLUDE ,KAPW+3
HTTPS3_/_/WWW4KAPW+4COM_/"
SUBTITLES1 ,HAPPY ,SCRIBE3
HTTPS3_/_/WWW4HAPPYSCRIBE4"
COM_/1 & ,VE$4IO3 HTTP3_/_/"
VE$4IO_/
    ^14ABL+ ^1AUTOPLAY3
VIDEOS T AUTO-PLAY1
ANIMA;NS1 & 3T5T ) FLA%+ OR
EXCESSIVE MOVE;T C 2
#BH      J>GON BU/]      #EJ
PROBLEMATIC = US]S )
VE/IBUL> 3DI;NS4
        "33333333333
           "3#BG
        ,J>GON BU/]
  ,! _W ( SOCIAL M$IA HAS
LOTS ( J>GON T "S BUSI;S
[N]S MI<T F9D TRICKY TO
"U/&4
           "3#BH
  ,SEE 2L = A PLA9 ,5GLI%
DESCRIP;NS ( COMMON T]MS
RELAT$ TO SOCIAL M$IA4
  ,ANALYTICS3 ,DATA T
ILLU/RATES ! P]=M.E ( YR
SOCIAL M$IA 3T5T4
  ,CLICK"? RATE "<,,CTR">3
,A T]M US$ 9 ONL9E & SOCIAL
M$IA ADV]TIS+ TO 9DICATE !
RATIO ( CLICKS AN ADV]T HAS
RCVD TO ! NUMB] ( P :O H SE5
X4
  ,DIRECT MESSAGE3 ,MESSAGES
S5T PRIVATELY ON A SOCIAL
M$IA PLAT=M T ONLY ! S5D] &
RECIPI5T C SEE4
#BH      J>GON BU/]      #EA
  ,5GAGE;T RATE3 ,! NUMB] (
P :O 5GAGE ) SOCIAL M$IA
3T5T COMP>$ TO ! NUMB] ( P
:O SAW X4 ,METRICS 9CLUDE
CLICKS1 COM;TS1 & %>ES4
  ,FOLL[]3 ,9DIVIDUALS :O H
LIK$ A SOCIAL M$IA A3.T &
*OS5 TO FOLL[ X TO SEE T
A3.T'S 3T5T4
  ,HA%TAG3 ,A ^W OR PHRASE
T'S PREC$$ BY ! HA% "<_?">
SYMBOL4 ,X'S DESIGN$ TO BR+
TGR SOCIAL M$IA 3V]SA;NS &
COM;TS ON A "PICUL> TOPIC4
  ,MEME3 ,BAS$ ON ! ,GREEK
^W 8MIMEMA01 : M1NS
8IMITAT$01 A MEME IS USUALLY
A HUMOR\S VIDEO1 IMAGE1 OR
O!R TYPE ( 3T5T COPI$ & %>$
EXT5SIVELY ON SOCIAL M$IA4
,MEMES >E (T5 CAP;N$ VIDEOS
OR IMAGES4
  ,PAY-P]-CLICK "<,,PPC">3
,A MODEL US$ 9 DIGITAL
ADV]TIS+ T M1NS ! ADV]TIS]
ONLY PAYS :5 A US] CLICKS _!
#BH      J>GON BU/]      #EB
ADV]T4
  ,RET>GET+3 ,A ME?OD US$ 9
ONL9E & SOCIAL M$IA ADV]TIS+
TO 4PLAY AN ADV]T TO AN
9DIVIDUAL :O HAS ALR VISIT$
A BR&'S WEBSITE OR SOCIAL
M$IA PR(ILE4
  ,TR5D+ TOPIC3 ,A ^W1
PHRASE1 OR TOPIC T IS
"PICUL>LY POPUL> ON A SOCIAL
M$IA PLAT=M AT A "PICUL> "T4
  ,US]-G5]AT$ 3T5T
"<,,UGC">3 ,3T5T CR1T$ &
PO/$ ON SOCIAL M$IA BY AN
UNPD 9DIVIDUAL R ?AN A BR&4
  ,VIRAL3 ,3T5T T SPR1DS
QKLY AM;G US]S ON SOCIAL
M$IA & 2COMES V POPUL> )
LOTS ( 5GAGE;T S* Z CLICKS1
LIKES1 & %>ES4
          ,4CLAIM]
  ,REF];E TO ANY ORGANISA;N1
BUSI;S & EV5T 9 ? DOCU;T
DOES N 3/ITUTE AN 5DORSE;T
OR RECOMM5DA;N F ! ,BRITI%
,BUSI;S ,BANK OR XS
#BH      J>GON BU/]      #EC
SUBSIDI>IES OR ! ,,UK
,GOV]N;T4 ,:IL/ WE MAKE
R1SONABLE EF=TS TO KEEP !
9=MA;N 9 ? DOCU;T UP TO
DATE1 WE D N GU>ANTEE OR
W>RANT "<IMPLI$ OR O!RWISE">
T X IS CURR5T1 A3URATE OR
COMPLETE4 ,! 9=MA;N IS 9T5D$
= G5]AL 9=MA;N PURPOSES ONLY
& DOES N TAKE 9TO A3.T YR
P]SONAL SITUA;N1 NOR DOES X
3/ITUTE LEGAL1 F9ANCIAL1 TAX
OR O!R PR(ES.NAL ADVICE4 ,Y
%D ALW 3SID] :E!R ! 9=MA;N
IS APPLICABLE TO YR "PICUL>
CIRCUM/.ES &1 ":
APPROPRIATE1 SEEK PR(ES.NAL
OR SPECIALI/ ADVICE OR
SUPPORT4
          "9 "9 "9
  ,BRITI% ,BUSI;S ,BANK PLC1
,/EEL ,C;Y ,H\SE1 ,WE/
,/REET1 ,%E6IELD ,S#A #B,,GQ
  ,! ,/>T ,UP ,LOANS
,COMPANY1 ,/EEL ,C;Y ,H\SE1
,WE/ ,/REET1 ,%E6IELD ,S#A
#BH      J>GON BU/]      #ED
#B,,GQ
  />TUPLOANS4CO4UK
  ,PUBLICA;N DATE3 ,JANU>Y
#BJBD
  ,! ,/>T-,UP ,LOANS
,COMPANY IS A :OLLY [N$
SUBSIDI>Y ( ,BRITI% ,BUSI;S
,BANK PLC4 ,X IS A COMPANY
LIMIT$ BY GU>ANTEE1 REGI/]$
9 ,5GL& & ,WALES1 REGI/RA;N
NUMB] #JHAAGFEF1 REGI/]$
(FICE AT ,/EEL ,C;Y ,H\SE1
,WE/ ,/REET1 ,%E6IELD1 ,S#A
#B,,GQ4
  ,BRITI% ,BUSI;S ,BANK PLC
IS A DEVELOP;T BANK :OLLY
[N$ BY ;,,HM ,GOV]N;T4
,BRITI% ,BUSI;S ,BANK PLC &
XS SUBSIDI>IES >E N BANK+
9/ITU;NS & D N OP]ATE Z S*4
,!Y >E N AU?ORIS$ OR
REGULAT$ BY ! ,PRUD5TIAL
,REGULA;N ,AU?OR;Y "<,,PRA">
OR ! ,F9ANCIAL ,3DUCT
,AU?OR;Y "<,,FCA">4 ,A
COMPLETE LEGAL /RUCTURE *>T
#BH      J>GON BU/]      #EE
= ! GR\P C 2 F.D AT WWW4"
BRITI%-BUSI;S-BANK4CO4UK4
  ,:IL/ WE MAKE R1SONABLE
EF=TS TO KEEP ! 9=MA;N 9 ?
GUIDE UP TO DATE1 WE D N
GU>ANTEE OR W>RANT "<IMPLI$
OR O!RWISE"> T X IS CURR5T1
A3URATE OR COMPLETE4 ,!
9=MA;N IS 9T5D$ = G5]AL
9=MA;N PURPOSES ONLY & DOES
N TAKE 9TO A3.T YR P]SONAL
SITUA;N1 NOR DOES X 3/ITUTE
LEGAL1 F9ANCIAL1 TAX OR O!R
PR(ES.NAL ADVICE4 ,Y %D ALW
3SID] :E!R ! 9=MA;N IS
APPLICABLE TO YR "PICUL>
CIRCUM/.ES &1 ":
APPROPRIATE1 SEEK PR(ES.NAL
OR SPECIALI/ ADVICE OR
SUPPORT4
        "33333333333